Ethias extends its role as Main Partner of the UCI Cyclo-cross World Cup

After several years of successful partnership, Ethias and the UCI Cyclo-cross World Cup have extended their collaboration for another three seasons. The Belgian insurer remains on board as Main Partner of the most important cyclo-cross series.

Cyclo-cross is more than just a sport. It is a tradition that brings generations together, unites fans and creates unique emotions every weekend. This strength makes the UCI Cyclo-cross World Cup a natural partner for Ethias. With this extension, both parties reaffirm their belief in the future of cyclo-cross. Together, they will continue to invest in a sport that is close to people’s hearts and inspires thousands of fans year after year.

“At Ethias, we believe that strong sponsorship is about more than visibility alone,” says Peter Maris, Head of Brand Activation at Ethias. “It’s about connecting people with what they are passionate about. The UCI Cyclo-cross World Cup does that like no other. Together with Flanders Classics, we want to continue to inspire and surprise fans and bring them closer to the sport, both along the course and through the many stories surrounding it.”