VELUX is the new partner for the UCI Cyclo-cross World Cup
Monday 26 June 2023
In the run-up to the new cyclo-cross season, VELUX is joining the UCI Cyclo-cross World Cup as one of the partners. This is a partnership for the winter of 2023-2024.
The UCI Cyclo-cross World Cup has concluded a new partnership for the winter of 2023 – 2024. In this way, VELUX will become one of the partners in the regularity criterion that will be kicked off in Waterloo on 15 October. VELUX, known for its solutions to bring daylight into homes, is a Danish group that was founded 80 years ago and has a global presence in 36 countries. The perfect partner for the international calendar of the UCI Cyclo-cross World Cup.
This year, VELUX has launched an overarching hospitality concept, Chasing Daylight. Chasing Daylight is a concept channelling the VELUX brand promise of daylight and fresh air through various unique experiences shared with key partners and customers.
Anton Kragh Lauritzen, Senior Manager Experience Marketing: “We see the partnership with the UCI Cyclo-cross World Cup as an unique opportunity to activate and connect with our target groups. The UCI Cyclo-cross World Cup is a great example of men and women chasing daylight in all conditions that the weather can deliver – similar to how our products, roof windows, needs to withstand the conditions of all kinds of weather all year for many many years. The true passion and enjoyment we see among both riders and spectators is also something we value highly, and we truly can’t wait for winter and the season to begin.”
Flanders Classics, organiser of the UCI Cyclo-cross World Cup, is very pleased that it can join forces with VELUX. The winter of 2023-2024 has another 14 UCI Cyclo-cross World Cup rounds with a start in Waterloo. The last race is scheduled for 28 January 2024 in Hoogerheide.